Oba Ara’s popularity for bringing a distinct blend of indigenous sounds and modern music to life, with a style that is unmistakably His, whilst adding a bold, rich, and timeless direction in which allows him to capture a spirit that feels both eternal and deeply rooted is exactly what makes him special.
Fresh from a long spell without a new release, for as long as 16 months, he comes back with a new single that marks a fresh creative direction for him. The new single “Eko to Hollywood” seamlessly blends his signature indigenous sound with the vibrant energy of Afrobeats.
Your new single “Eko To Hollywood”. What was the inspiration behind the project?
The inspiration behind the song is rooted in greatness: believing in yourself, trusting your journey, and staying focused on what you want to achieve as a top-tier musician. If you can blow in Lagos, you’ve already blown on a global scale. The message in this song is one of greatness: you can achieve anything you desire if you truly set your mind to it.
Oba Ara in his exclusive interview with Album Talks.
On “Eko To Hollywood“, Oba Ara taps into eclectic Amapiano fusion which is turnt up even from the first seconds. With its upbeat nature, Oba Ara takes control from onset, asserting his presence over the production with a magical voice that creeps into listeners. He sings on the impossibilities present when actively chasing one’s dreams and dissects the blurry lines of crossing over borders into new music markets as an artist, especially in this side of the world.
Oba Ara: The Creativity Geek (Exclusive Interview).
In his native Yoruba language, he carefully wields powerful words to convey how huge the gift and talents of music is, and how beneficial it could be in changing the life of its owner. While the record in itself possesses similar elements as that of a party bop, its thematic concept passes it up as an introspective record wrapped in the shawl of a party inspired anthems.
What more to expect from a return single after a long time on the sideline? Oba Ara brought back the heat with him, reminding us on such a special record the main reason why we fell in love with him at first. With so many things commendable on this record, the way he stamps his authority on the production and delivers an effortlessly reeling verse and hook stands out the most, creating a time capsule of the old and an insight into what to expect in the future. It might just be time for a major takeoff for him, and he’s doing it the best way he can – incredible music.
Oba Ara Marks Return With New Single “Eko to Hollywood”