Friday, 3 October 2025
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Hero Lager’s GenUru Unveils New Album “Worthy”

Hero Lager Beer, renowned for honoring unsung heroes, proudly presents “Worthy” Album.

"Worthy" Album Art
“Worthy” Album Art

This captivating musical journey not only showcases the exceptional musical talents from South-East and South-South Nigeria but also redefines the concept of worthiness.

A significant step in this commitment was Hero Lager’s music boot camp, which brought together budding talents guided by Brand Ambassadors Jeriq and Kolaboy, under the mentorship of the esteemed Illbliss. This collaborative effort resulted in an album that beautifully merges traditional sounds with modern beats, capturing the region’s essence and emphasizing themes of empowerment and self-confidence.

Artists like AceTune, IfexG, Ifé Music, DanDizzy, SparkleTee, KodoPearl, IkpaUdo, and Zani Vibes have lent their unique voices to create a narrative that resonates with the spirit of the East and South regions. Illbliss, reflecting on the album’s inception, shared his desire to bring it back to his roots, encapsulating the album’s purpose.

“Worthy” Album serves as a testament to Hero Lager’s commitment to uplifting emerging talents and giving voice to future heroes. Through its melodies and rhythms, the album reflects Hero Lager’s tradition of recognizing potential before it blossoms into full-fledged recognition.

Listen to “Worthy” Album Here

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