“Urban High,” the inaugural project from Press Play, is poised to introduce a fresh perspective to the Nigerian Pop landscape by merging urban pop and highlife genres under the leadership of Edwin Etinosa Ehiorobo, the visionary CEO of Etins Record.
Featuring a stellar lineup of talented artists such as Yarden, Swayvee, Morien, and Yunos, each track on the album offers a distinct perspective, highlighting the diverse talents and creative energies of its contributors.
Drawing inspiration from the Nigerian urban bars of the early 2000s, “Urban High” immerses listeners in the forefront of Nigerian alternative music, blending sounds to create a soothing and soulful reality.
What distinguishes Urban High is its seamless fusion of traditional highlife elements with modern urban sounds, offering a sound that is both nostalgic and forward-thinking. Press Play’s creativity and vision shine through, paying homage to Nigeria’s rich musical heritage while pushing the boundaries of contemporary music.
However, “Urban High” marks just the beginning for Press Play. Evolving from a live event concept, Press Play, under Edwin Etinosa Ehiorobo’s leadership, has become a multifaceted platform celebrating the diverse talents of Nigerian artists.
From star-studded concerts to comedy showcases, Press Play consistently delivers high-quality entertainment and remains committed to nurturing emerging talent through live events, record label services, and artist management.
Ultimately, “Urban High” serves as a testament to the potency of creativity, innovation, and collaboration in Nigerian music. With its distinctive blend of urban pop and highlife influences, Urban High underscores the incredible talent and vision of Press Play, signaling a promising future in the Nigerian entertainment industry.
