Amanar Group is a culture-driven strategy and project management company reshaping how African creative ideas are developed, scaled, and delivered worldwide.
Led by global business mogul and music executive AQT (Abdul Quam Tadese), Amanar operates across music, live events, creator partnerships, fashion, and cultural initiatives, serving as a bridge between African creativity and international markets.
EUROPEAN EXECUTION: AFROBEATS FESTIVAL, BERLIN
In 2023, Amanar Group expanded into Europe as a strategic partner for the Afrobeats Festival in Berlin. With performances from Asake, Peter Okoye (Psquare), Oxlade, and Victony, the event attracted a diverse audience. Amanar oversaw planning, production, logistics, and artist liaison, showcasing its capacity to deliver culturally authentic, large-scale international experiences.
LIVE EVENTS AND CAMPUS CULTURE
Amanar Group has built a strong reputation for producing energetic, large-scale youth and campus-focused events. The UNILAG Independence Day Festival, a sold-out event with over 3,000 attendees, was headlined and co-produced by AQT under Amanar Group in partnership with Naija Nation. Performances by rising stars TML Vibez, TI Blaze, and Mavo helped position Amanar as a key player in Nigeria’s campus and youth entertainment scene. Building on this success, Amanar took the Independence Day Festival to Kaduna State in Northern Nigeria, drawing a crowd of over 10,000 and further strengthening its influence nationwide.
In December, Amanar hosted the highly anticipated Beach House Party in Lagos, a major attraction for both local and international visitors during Detty December. Branded as “the biggest beach house party,” the event featured DJ Tunez, Mavo, Terry Apala, streamer Ryenzo, socialite Ini Cash, Korean internet personality Silly, and several other notable figures, reinforcing Amanar’s status as a leading curator of memorable youth experiences.
CAMP LAGOS: BUILDING AFRICA’S CREATIVE INFRASTRUCTURE
Camp Lagos, Amanar’s multi-disciplinary creative and industry immersion program, brings together artists, executives, and industry professionals to explore how African music can scale globally while preserving cultural authenticity.
In partnership with Scorp, a multi-platinum American producer, Camp Lagos blends studio sessions with mentorship in branding, legal strategy, and global representation. Alumni include Ayanfe (DMW), Ceeza Milli, and Tunde Phoenix (former Asake manager), highlighting its focus on mentorship, artist development, and strategic growth.
GLOBAL CREATOR AND STREAMER COLLABORATIONS
In early 2026, Amanar Group facilitated American rapper and YouTuber DDG’s first visit to Nigeria after he discovered he is 22% Nigerian. DDG spent the New Year in Lagos, creating content with local talents such as CarterEfe, Peller, and Shank Comics, and producing viral moments including “20 Nigerian Women vs. DDG” and a “Nigeria Takeover” on Twitch. Amanar also supported American streamer Ry Enzo’s activations in Nigeria, further demonstrating its ability to connect global digital creators with African youth culture.
POSITIONING AFRICAN CREATIVITY GLOBALLY
Through music, live experiences, fashion, and digital partnerships, Amanar Group continues to build the infrastructure needed for African creativity to thrive worldwide. Under the leadership of AQT, the company blends strategy, operational excellence, and cultural insight to deliver projects that connect, inspire, and scale sustainably—proving that African creativity can lead, innovate, and influence on a global stage.
